Indie products · Rails + Mobile · Build in public

What I'm shipping right now.

soypaul.co is my backup personal site and live indie status board. I use it to share what I'm building, what I'm testing, and what I'm learning from shipping real software.

10+ years shipping production software Rails, Phoenix, React Native Timisoara · Building now
Current focus

What I'm actively working on.

01

Food and Fit product iteration

Improving onboarding, retention loops, and mobile UX for the next growth cycle.

02

Rails architecture experiments

Testing patterns for small teams that need speed without long-term codebase chaos.

03

Indie deployment playbooks

Documenting boring, reliable deploy setups for products that need uptime on lean budgets.

04

AI-assisted workflows

Using AI where it helps velocity and keeping human judgment where quality actually depends on it.

05

Public technical writing

Publishing short, practical notes that capture real decisions from active projects.

06

Long-term product ownership

Optimizing for maintainability, not launch theater: systems I can operate for years.

What this site is for

A practical log, not a polished brochure.

This is where I keep momentum visible: build updates, architecture notes, trade-offs, and production lessons.

Shipping updates - what moved forward this week and why
Architecture notes - decisions that shaped delivery speed and reliability
Tooling experiments - what worked, what failed, and what stuck
Production lessons - real incidents, fixes, and prevention patterns
Indie economics - choices that keep build costs sustainable
Clear next bets - what I plan to test in the next sprint
Weekly rhythm

Build → ship → document.

A repeatable cadence that keeps products moving and learning compounding.

01

Pick one high-leverage target

Define the most meaningful improvement for users or operations, then scope it tightly.

02

Ship it to production

Implement, test, deploy, and monitor. Real outcomes only count when users can feel them.

03

Write the lesson

Capture what changed, what surprised me, and what I'd do differently next time.

Who this helps

Useful if you are building without a big team.

01

Indie founders

You are shipping while learning, and you want practical patterns over generic startup advice.

02

Solo or tiny engineering teams

You need reliable ways to move fast without introducing fragile systems you will regret later.

03

Operators and technical generalists

You care about delivery, not hype, and want examples grounded in real product constraints.

Recent proof

Work and writing you can inspect.

01

Food and Fit case story: product build, architecture choices, and operational outcomes from a live indie app.

02

Action Push Native in production: reliability decisions around retries, token safety, and message delivery.

03

Tests as contracts: how I keep change velocity high without losing confidence in production behavior.

Need the full professional background?

badarau.net has my full portfolio and background. soypaul.co is where I share what I'm shipping right now.

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